All you need to know about Airbnb’s metrics for your serviced accommodation listing.
Performance
– All opportunities – Shows if you’ve taken advantage of more recommended opportunities than other listings like yours and rank above the global average for all listings. You can check opportunities by appealing listings, flexible booking, pricing, and hospitality tools
– Overall quality – Can check the 5 star rating and overall quality of your listing. Accuracy, check in, cleanliness, communication, location, value
– Occupancy Rate – Cancelation rate, length of stay, nightly rate. You can check your occupancy rate and even how it compares to similar listingBooking Conversion
(A) Average overall conversion rate – the average daily number of distinct visitors who viewed your listing in search and then booked. 0.25 % to 0.5 % — common average overall conversion, with 1%+ being excellent but rare. To put that in context: an overall 0.5 % rate means 5 bookings per 1,000 listing views, while 2 % means 20 bookings per 1,000 views.
(B) First-page search impression rate – is the percentage of your listings that appeared on the first page of search results out of the total search impressions your listings had on the same dates. We calculate it by dividing the number of top ten search impressions a listing had on a certain search date by the total search impressions on that date.
Many listings that are performing normally settle around 30 %–40 % after the initial new-listing boost period ends.
Professional or highly optimised portfolios sometimes report 50 %+ in competitive markets. 30 to 40% is considered healthy and typical for most listings. Below 30% is considered poor.
(C) Average search-to-listing conversion – is the average number of times someone clicked through to your listing page after it showed up in search results. 20 %–40 % is generally good and 10 %–20 % in some host dashboards — varies by market and optimization.
(D) Average listing-to-booking conversion – is the average daily number of distinct visitors who viewed your listing page and then booked. <1% below typical, 1 to 2% average to solid performance, 2 to 3% good performance, 5%> excellent
– Booking Lead time – variations show that lead time depends heavily on city, season, events and market dynamics. UK urban markets often see moderate lead times (about 4–7 weeks), while some smaller or city-peripheral areas skew lower or higher. High tourist areas in UK average 50 to 70 days, major UK cities 30 to 50 days, Small UK markets/ Urban short term lets 20 to 40 days, Last minute listings <20 days
– Returning Guests – Average returning guest rate. Typical Expedia/OTA short‑term rental repeat share globally including the UK is 5 % median of bookings/revenue through OTA. Range seen by individual hosts – 1 % to 20‑25 % (stronger if actively marketed or in destination with returning visitors) (Host AI)
–Views – Average page views – The number of distinct visitors who saw the listing page when searching for trip dates within your selected dates, during the 90 days leading up to those days. A “good” level of page views depends on your market, season and visibility: competitive, well‑ranked listings often see 15–30+ daily views, translating to 300+ per month.
– Average first-page search impressions – Search impressions are the number of distinct people who saw your listings on the first page of search results for the selected date range during the 90 days leading up to those dates. For multiple listings, we take an average across any selected listings.
– Wish List Additions – Wish list additions is the average number of times your listings are added to guest wish lists. Moderate‑performing listings: 10–50 wish list additions per month (especially in holiday/peak seasons). High‑demand listings: 50–100+ wish list additions per month, sometimes significantly more in travel hotspots or with exceptional presentation.
Conclusion
Looking at your listing metrics is imperative to understand how your Airbnb holiday let is performing in its market. If you need help around this and how to improve your property profitability, then contact our experienced Airbnb consultancy for a free consultation – Help My Holiday Let
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